January 13, 2015 , Windsor, Ontario – The new 2015 Ram 1500 Rebel brings a one-of-a-kind off-road design to the full-size truck segment. “Offering an off-road-style package on the Ram 1500 has been on our to-do list for some time but the right combination didn’t present itself until now,” said Bob Hegbloom, President and CEO — Ram Truck Brand, FCA US LLC. “The Rebel drops right into a core segment of the truck market with unique design cues and can-do attitude backed by Ram Truck engineering.”   New exterior design highlights Rebel features an all-new grille with prominent billet silver “RAM” letter badge. Departing from the brand’s iconic “cross-hair” designs, the blacked-out Rebel grille tops a completely new black off-road front bumper design with a durable powder-coated surface, which incorporates a powder coated, billet silver skid plate, new front tow hooks and new LED fog lamps. Black bezel bi-functional projector headlamps with LED marker lights lie beneath an aluminum, twin-snorkel sport hood.