January 13, 2015 , Windsor, Ontario – The new 2015 Ram 1500 Rebel brings a one-of-a-kind off-road design to the full-size truck segment. “Offering an off-road-style package on the Ram 1500 has been on our to-do list for some time but the right combination didn’t present itself until now,” said Bob Hegbloom, President and CEO — Ram Truck Brand, FCA US LLC. “The Rebel drops right into a core segment of the truck market with unique design cues and can-do attitude backed by Ram Truck engineering.” New exterior design highlights Rebel features an all-new grille with prominent billet silver “RAM” letter badge. Departing from the brand’s iconic “cross-hair” designs, the blacked-out Rebel grille tops a completely new black off-road front bumper design with a durable powder-coated surface, which incorporates a powder coated, billet silver skid plate, new front tow hooks and new LED fog lamps. Black bezel bi-functional projector headlamps with LED marker lights lie beneath an aluminum, twin-snorkel sport hood.
Chrysler Canada: Dodge Brand Product Onslaught Continues: Introducing The All-new 2011 Dodge Charger, World-class Performance And Precision With An Iconic Soul October 6, 2010 With its iconic character, contemporary fastback four-door coupe proportions, world-class performance, craftsmanship, refinement, and state-of-the-art connectivity features, the all-new 2011 Charger is the Dodge brand’s flagship that proudly delivers premium, world-class sedan precision at an incredible value. The efficient and aerodynamic exterior of the 2011 Dodge Charger is heavily inspired by the iconic second-generation Charger from the late 1960s, featuring a design that is sure to strike an emotional chord with Dodge performance enthusiasts of all generations.