Lexus and Toyota Will Make Automated Braking Standard on Nearly Every Model and Trim Level by End of 2017
Four Years Before NHTSA Industry AEB Target NEW YORK, N.Y., March 21, 2016 – Advanced automatic safety technology that was once available on only the most expensive new vehicles is about to be included as standard equipment on almost every Lexus and Toyota model and trim level in the United States. Announced today at the New York Auto Show, Toyota will begin to include the Lexus Safety System+™ and Toyota Safety Sense™ packages, anchored by automatic emergency braking (AEB), on almost every new vehicle by the end of 2017. The announcement marks a major commitment by Toyota to help save lives and reduce highway injuries. Making Lexus Safety System+™ and Toyota Safety Sense™ standard equipment on almost every model by the end of 2017 will make AEB technology widely available four years ahead of the 2022 industry target announced last week by the National Highway Traffic Safety Administration (NHTSA) and Insurance Institute for Highway Safety (IIHS). “At Toyota, we are committed to creating better ways to move for everyone,” said Jim Lentz, CEO of Toyota …