The official launch of the 2023 Ford F-150 Lightning happened last night and there were some shocking numbers thrown about – starting with the starting price: $39,974, before any credits!!! Of course that’s not the one you or I will actually want – it’s a base, commercial-oriented trim level. Optioned out it’ll top off at around $90k – similar to a King Ranch if you tick all the boxes in a traditional F-150.