Automotive, Nissan

Nissan Titan Leaving Canada – Will Focus On Crossovers And Sedans Instead

2020 Nissan Titan PRO-4X, Iain Shankland, Road-Test.org

August 18, 2020 / After testing a Titan for a week, I returned it, only to find that Nissan has pulled the plug on it here in Canada. That’s rather unfortunate because it’s a really good truck.

Watch this space for a full review.

It’s still available at dealers and on the website – so grab one while you can. There are still some new 2019’s available along with 2020’s. The last time I checked there was at least $15,000 off and no charge freight, making them very affordable.2020 Nissan Titan PRO-4X, Iain Shankland, Road-Test.org

Nissan’s decision is not surprising as poor sales in 2018, 2019 and especially in 2020 have been horrendous.

During 2019 only 2,807 units were delivered (almost half of 2018’s numbers).  As a comparison, Ford sold 145,694 F-150’s.
In the first six months of 2020 only 800 units were sold – Ford sold more than 75,000.

A spokesperson for Nissan explained that “based on our market objectives for Canada specifically, we have decided to focus our resources on current and future core models in our crossover and sedan portfolio.”


Copyright © 2020 by Iain Shankland. All rights reserved.
Text: Iain Shankland / Images: Iain Shankland